The traditional advertising model centered around the buzzwords reach and frequency, the 30-second spot, the 360-degree campaign, the idea of a captive audience is good as gone.
We are a nation deeply divided because we are a nation bereft of shared truths – all courtesy of our friends at Silicon Valley and the NRA.
Get to know the key trends, challenges, and opportunities of the blockchain-based systems that may impact your business strategy in 2018.
With a growing desire for a more open advertising ecosystem, the programmatic supply chain is coming under intense scrutiny to clarify where media budgets go, what is being boug...
Blockchain can be used by firms throughout the media landscape, including digital and TV networks.
IAB Tech Lab is establishing a new working group with the goal of exploring ways to leverage blockchain to improve efficiency and value realization in digital advertising.
Now that ads.txt is gaining traction, it is inevitably running into kerfuffles.
The IAB's ads.txt initiative, which is a text file on publishers’ web server listing their authorized inventory sellers, is thought by ad buyers to be a solid step forward in fi...
Discrepancies in campaign reporting may be an ever-present scourge–but let’s not mistake them for a force of nature beyond anyone’s control,
Marketers Must Lead the Next Phase of the Ad-Tech Revolution.
